Senior Product Marketing Manager

Join this growing team and you will have global responsibility for go-to-market strategy with a focus on product and solution messaging, market awareness and sales enablement. You will develop and communicate differentiated product positioning, value propositions and messaging for specific products and solutions. Working with corporate and field marketing teams, you will define marketing campaigns and support their execution. In this role, the ability to grasp and translate technical capabilities into benefits is crucial. You must enjoy spending time in the market to understand customer problems and use that knowledge to develop messaging and communicate how CyberArk delivers compelling business value.

The Senior Product Marketing Manager will be an active participant in a matrix across sales, marketing and product management organizations. The ability to gather input from multiple sources and drive execution through the matrix is required.

Responsibilities:

  • Develop solution positioning and messaging that differentiates CyberArk products in the market
  • Communicate the value proposition of the solutions to the sales team and develop the sales tools and collateral that support the selling process
  • Plan the launches of new products and releases and manage the cross-functional implementation of the plan
  • Be a market expert on CyberArk’s buyers, how they buy and their buying criteria; be the expert on the competition and how to crush them
  • Work with product management and the sales teams to ensure that product messaging is aligned with product capabilities and buyer needs
  • Function as an evangelist for CyberArk’s privileged account security products and solutions, supporting thought leadership, analyst relations and sales opportunities
  • Support analysis of key business metrics, including financial performance, sales results, sales pipeline, lead generation, win/loss and overall market and sales feedback – and make recommendations on what “business levers” should be adjusted (product, price, messaging, targeting, etc.)

Qualifications:

  • Five or more years of global product marketing experience with enterprise software products
  • Experience developing product and solutions positioning and messaging
  • Strong technical aptitude
  • Proven ability to be self-directed and work with minimal supervision
  • Experience of working cross functionally in a matrix environment, including executive interaction
  • Excellent writing, communication and presentation skills
  • Willingness to travel (up to 25%) for customer visits, tradeshows and industry events
  • Information security experience is a plus

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CyberArk provides equal opportunities in employment, development, and advancement to all employees, applicants for employment and all qualified persons without regard to race, color, sex, pregnancy, age, religion, national origin, ancestry, sexual orientation, gender identity, physical or mental disability, veteran status, military service, application for military service, genetic information, or any other characteristic protected under federal and applicable state law. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, transfer, leaves of absence, compensation and training.