iValue’s Mission is to empower Customers, effectively manage their “Digital Assets” to protect , comply & grow business profitably, in the Digital Asset Protection and Data, Network & Application (DNA) management space.
A premium technology enabler, iValue InfoSolutions drives adoption of relevant & niche technology offerings, across its life cycle stages, across Security, Storage & Networking space, in a consultative way to effectively address customers business & IT challenges.
Unique & Proven Go-To-Market Strategy:
iValue’s three pronged Go-To-Market strategy is unique, evolved & aligned to provide robust & scalable growth for every offering, across its life cycle stages. “Product life cycle” framework is used to choose the right GTM and “Customer life cycle adoption” framework is leveraged to target the right customer at the right time through the right partner. Profiled customer base across size, vertical & geography helps in focused and systematic business development.
Key Accounts centric GTM focuses on niche & compelling offerings, providing them a scalable business model through market development, positioning & channel development strategies. Business development done at Top 200 accounts directly using Customer Life Cycle Adoption framework to create traction. iValue has team for Projects focus with Consultant engagement.
Partner centric GTM focuses on solutions requiring scale & provides OEM’s with sustainable growth model through focused channel network development across top 12 cities. Through this GTM we align the right offering with right set of partners, based on partner’s current offerings and customer base, through enrollment, empowerment & engagement methodology.
Business development is done directly at key accounts. Transactions happen ONLY through Partners – 100% indirect.