IMPACT 2024: It’s Time for a Paradigm Shift in Identity Security

May 24, 2024 Matt Cohen

What a week! We just wrapped up CyberArk IMPACT 2024, the world’s largest identity security-focused conference. It was amazing to be joined by thought leaders and practitioners from around the world to talk about the present and future of identity security. Nashville provided a colorful, musical backdrop for this year’s event, which was the perfect combination of information exchange and networking in a dynamic, fun event experience.

Thank you to our customers, partners, employees and everyone who made the trip to Nashville! Your engagement and enthusiasm were palpable across the entire three days, and I could not be more excited and inspired about the road ahead. As I reflect on the many highlights, I’m filled with gratitude for this incredible community and energized by the meaningful work we’re doing together to create a safer digital world for all.

Embracing Change: Paradigm Shifts in Music and Identity Security

At IMPACT ’24, we talked about paradigm shifts – in music, we were in Nashville after all, and in identity security. There is no better example of an industry that has embraced paradigm shifts than the music industry. Over the past 25 years, we’ve all experienced firsthand the evolution of new technology, new access methods and new experiences when it comes to how we purchase and consume music.

When it comes to securing identities, a paradigm shift is also required. Every organization is facing new forces that are creating a rapid increase in the number and types of identities and increasingly complex hybrid cloud environments to secure. These forces are driving new attack methods, which are made even more sophisticated and effective by AI. We believe that to be secure, every identity, from workforce to IT, to developers to machine, needs the right level of privilege controls intelligently applied. Equally important, we need to provide these controls without getting in the way of productivity, efficiency and innovation. This is the paradigm shift that we must all make to keep our people and our organizations safe from cyberthreats.

Pull quote from CyberArk CEO Matt Cohen on the honor of being surrounded by customers and partners sharing CyberArk's vision for identity security (at CyberArk's IMPACT 24 conference)

CyberArk + Venafi: Securing Machine Identities at Scale

To tackle the growing challenge of securing machine identities at scale, we were thrilled to announce that we’ll be joining forces with Venafi, a leader in machine identity management. The combination of Venafi’s certificate lifecycle management, private public key infrastructure, IoT identity management and cryptographic code signing, with CyberArk’s secrets management capabilities, will enable organizations to keep machine-to-machine connections and communications secure. This acquisition marks a pivotal milestone for CyberArk and we look forward to leveraging our collective strengths to deliver end-to-end machine identity security to our customers once the deal closes.

In addition, there is no greater honor than sharing the IMPACT stage with cybersecurity leaders on the front lines. Our customers’ real-world stories of innovation and ingenuity inspired us while bringing today’s greatest identity security challenges into sharp focus. Security leaders from Healthfirst, Unilever and IHG Global talked about how they are applying privilege controls to meet the unique needs of users across their organizations. Dozens of other customers spoke at breakout sessions. Thank you to these wonderful customers for sharing your insights and learnings with the broader community.

A New Era of Productivity and Security with CyberArk CORA AI

We also shared some exciting news on the product front with new capabilities across our platform. Most notably, we introduced CyberArk CORA AI, a new set of AI-powered capabilities that will be embedded within our platform to make our customers more productive and more secure. Much more than a digital assistant, CORA AI will fundamentally transform how users interact with the CyberArk Identity Security Platform, reducing the time it takes to sift through human and machine identity data to analyze anomalies and apply next-level identity threat detection and response actions from hours to minutes.

IMPACT ’24 was by far our largest and most engaging conference ever. It was an honor to be surrounded by so many customers and partners who share our vision for identity security. Not to mention the wonderful CyberArk employees who contributed to deliver an amazing event experience.

The world is changing rapidly. We simply cannot expect the paradigms of the past to solve today’s problems, let alone prepare us for what’s to come. Our time in Nashville provided a glimpse into what’s possible when you flip the script – and how shifting paradigms can truly transform an industry. I’m incredibly excited for the journey ahead as we continue to shape the future of identity security together.

Next, on to IMPACT World Tour as we take the experience to cities around the world.

Matt Cohen is the CEO of CyberArk.

Previous Article
Synchronized Swimming: The Relationship Between Privacy and Cybersecurity Teams
Synchronized Swimming: The Relationship Between Privacy and Cybersecurity Teams

Data theft, data protection and the leakage of passwords or secrets are the top two cloud security concerns...

Next Article
The Future of Identity Security: Insights from CyberArk IMPACT 24
The Future of Identity Security: Insights from CyberArk IMPACT 24

CyberArk IMPACT 24 in Nashville was a week packed with firsts for me: My first time in Nashville. My first ...